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Let’s be honest—most guys don’t grow up learning about skincare. If you’ve never thought twice about your skin until recently, you’re not alone. But if you’ve started noticing dry patches, wrinkles, or just want to look more put together, a skincare routine is one of the easiest and most effective upgrades you can make. Here’s the good news: it doesn’t have to be complicated. In fact, a basic skincare routine only takes a few minutes a day. Let’s break it down.   1. Cleanse Your Face Think of this as washing off the day. Your skin collects dirt, oil, sweat, and pollution just by existing. If you don’t wash it off, it clogs your pores and can lead to dull skin or breakouts. Use a gentle facial cleanser (not body soap) every morning and evening. Apply it with warm water and your fingertips—no need for fancy tools. Avoid harsh scrubs or anything that makes your skin feel tight after rinsing; that’s a sign it’s stripping away your natural oils. Why it matters: Clean skin is the foundation for everything else. Plus, it just feels better. 2. Moisturize Moisturizing isn’t about making your skin greasy—it’s about keeping it balanced. When your skin is hydrated, it looks healthier, feels softer, and is less likely to flake, itch, or get irritated after shaving. Choose a moisturizer made for the face (body lotion can be too heavy). Of course, we recommend our ELXR Facial Serum. It contains Jojoba Oil, Argan oil, and Meadowfoam seed oil to help nourish and protect your skin. Apply it right after cleansing, while your skin is still slightly damp. This helps lock in moisture. Why it matters: Think of it like conditioner for your skin—hydrated skin is smoother, stronger, and more resilient.   3. Protect This is the step most men skip—and it’s the one that matters most in the long run. Sun damage is the #1 cause of early aging, wrinkles, and even skin cancer. The fix? Use a moisturizer with SPF 30 in the morning. Why it matters: It’s like brushing your teeth. Do it every day and you’ll thank yourself in 10 years. 4. Repair Even after all of the above, your skin will still have been stressed by the elements and your activity throughout the day. So before you head to bed, it's good to give it one more treatment to help it recover for tomorrow. You could use the same moisturizer as in Step 2. Or one more tailored to the evening when your skin has more time to absorb the necessary oils. Just a small amount of our Blue Moon Balm is packed with powerful restorative ingredients. Again, apply it when you skin is still damp after cleansing. Why it matters: Your body does its best repairing and healing at night while your sleep.   Final Thoughts You don’t need a cabinet full of products or a complicated routine to take care of your skin. And trust us: once you start, you won’t want to stop. You’ll notice your skin feels cleaner, looks fresher, and that extra confidence shows up everywhere—whether you’re in a meeting, on a date, or just looking in the mirror.